[Hiring] Subscription & Growth Manager at BTC-ECHO

Your clear goal: a steadily growing number of satisfied subscribers.

• Control, configuration and monitoring of the webshop (Stripe & WooCommerce) and mobile shops (iOS & Android) as well as payment processing (Stripe, PayPal, …) including transactional emails/notifications and data transfer to accounting.
• Conception, implementation and continuous optimization of measures to improve retention and churn prevention as well as targeted winback measures.
• Data-driven decision-making regarding dynamic paywall control on articles and landing pages in close coordination with the editorial team and content marketing for the ideal balance between reach and conversion.
• Planning and implementation of measures in the area of ​​email marketing as well as push notifications and pop-ups to increase user activity, lead generation and new customer acquisition (app installations, newsletter subscribers, Plus+).
• Monitoring and evaluation of user data in web and app to measure the success of campaigns and identify new revenue potential.
• Continuous optimization of the user journey and increase in conversion rates based on data-driven behavioral analyses in close collaboration with the design and development departments.
• Continuous evaluation and optimization of the marketing tools and systems used, as well as on-site communication.
• Continuous monitoring and evaluation of all relevant KPIs (churn rate, conversion rate, MRR, lead numbers) within the area of ​​responsibility.
• Regular reporting to the department head or COO.

• You have several years of experience in e-commerce or subscription management. Ideally, this experience would even be gained at a media company.
• Your understanding of customer journeys is excellent. 
• You make your decisions based on data and can implement derived hypotheses together with the design and development team. 
• You are able to recognize content triggers and read editorial content through the eyes of a content marketing manager.
• You have a good understanding of current trends and developments in the crypto market.
• You feel at home with AI tools, GA4, CRM & shop systems.  

Here are a few more benefits and facts:

• Flexible working time management
• Remote/Home Office
• capital accumulation benefits
• Meal vouchers
• Mobility allowance
• Supplementary insurance (health insurance)
• Urban Sports Club 
• Team events and workshops