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[Hiring] Senior Package Marketing Manager at Scribd

Marketing
Remote, United States Of America, Remote, Canada
October 22, 2024
Full Time

Job Overview

Job Description

About us:

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of  stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and SlideShare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.

About the team and role:

Package Marketing sits at the center of Growth Package, Marketing, Partnerships, Design, User Research and Engineering. It is responsible for supporting the product to take new features to market by driving increased adoption and engagement.
Working closely with Lifecycle Marketing, Package, Design, Research, Brand Marketing, and others, you will champion the voice of our customers and drive the GTM planning & execution for our Scribd, Everand, and SlideShare product experiences.
This includes developing the positioning & messaging, identifying the target audience, and working with Package to shape the roadmap and drive the GTM strategy. You will be responsible for planning & executing campaigns that inspire cross-functional teams and engage and educate our users about our product and features.

About you:

• You are collaborative and can influence and find common ground with cross-functional partners
• You have a passion for consumer products and have experience with subscription products
• You are comfortable working in a scrappy and agile environment.
• You are good at balancing strategy & execution.
• You’re able to focus on the details as well thinking about the broader narrative and strategy
• You can communicate both concisely & persuasively to your cross-functional partners in both written and verbal forms.
• You are quantitatively and qualitatively savvy.
• You know how to interpret data and use it to inform your thinking.

What you will do:

• Develop the positioning, messaging, and go-to-market strategy for new and existing features
• Shape the product marketing strategy for our multiple brands under Scribd, including Everand, Scribd and SlideShare, by leveraging consumer insights and serving as the key strategic stakeholder between cross-functional partners such as (Package Management, Design, Research, Marketing, Comms)
• Collaborate with Package to shape the roadmap to address user needs around our product experience and retention & engagement initiatives
• Partner and coordinate with the creative, marketing and analytics to plan, execute, and measure the success of campaigns
• Perform competitive market analysis to share strategic, insight-driven recommendations by developing a deep understanding of user needs, the competitive landscape and overall industry trends

You have:

• 4-6 years of experience in product marketing or consumer marketing.
• Have at least 2+ years as a PMM on a consumer product.
• Experience in subscription products is a plus
• Has worked in a marketplace environment
• Strong desire to learn, grow, and take on new challenges
• Ability to operate autonomously in a fast-paced, changing environment
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.
In the state of California, the reasonably expected salary range is between $124,000 [minimum salary in our lowest geographic market within California] to $200,750 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $102,500 [minimum salary in our lowest US geographic market outside of California] to $190,750 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $128,500 CAD[minimum salary in our lowest geographic market] to $190,250 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

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