[Hiring] Regional Marketing and Leasing Specialist at Campus Life & Style

At CLS Living, our mission is simple: to deliver an unparalleled resident experience and foster an exceptional workplace environment. We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.

Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too.

Company Benefits & Perks

We believe in rewarding our team with benefits that support both personal and professional well-being:

• Generous Paid Time Off (PTO)

• 401(k) with Company Matching

• Comprehensive Health, Dental, and Vision Insurance

• Health Savings Account (HSA) & Flexible Spending Account (FSA)

• Life Insurance & Parental Leave

• Employee Assistance Program (EAP)

• Relocation Assistance

• Professional Development & Advancement Opportunities

• Supportive, Fun, and Flexible Work Environment

• Access to an Unmatched Company Culture that values individuality and innovation

Job At-A-Glance

CLS Living is seeking a Regional Marketing and Leasing Specialist to join our corporate team. Reporting to the SVP of Marketing and Leasing, this role supports leasing and marketing efforts across a portfolio of communities and requires approximately 90% travel.

Key Responsibilities

• Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, partnering closely with on-site teams and leveraging available resources and staffing.

• Collaborate with local management to establish, maintain, and strengthen relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities.

• Manage and optimize third-party marketing and leasing platforms, regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation.

• Maintain accurate and detailed market source tracking within Entrata, analyzing performance to identify and prioritize high-performing traffic sources.

• Establish, implement, and track leasing goals and renewal strategies to achieve occupancy targets, motivating leasing teams through creative goal boards, contests, and incentive programs in partnership with leadership.

• Lead and support training initiatives focused on sales and leasing best practices, including curb appeal, tour paths, sales techniques, follow-up strategies, and effective use of leasing tools and technology.

• Support Property and Regional Managers in maintaining positive reputations and strong relationships with universities and surrounding communities.

• Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure alignment and seamless execution of marketing and leasing initiatives.

• Assist with special projects and additional initiatives as assigned.

This job description is not intended to be all-inclusive; additional responsibilities may be assigned as business needs evolve.

Qualifications

• Bachelor’s degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.

• 3-5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.

• Excellent communication skills, with strong public speaking abilities preferred.

• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.

• Willingness and ability to travel 90-95% of the time.

Relevant Systems and Platforms:

• Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).

• Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.

Who You Are