[Hiring] Marketing Innovation Manager at Eleven Eleven

At Eleven Software, we thrive on solving complex challenges and pushing boundaries. We work at a rapid pace, embracing change, and staying laser-focused on delivering exceptional value to our customers. We’re people-first — we move fast, think creatively, and celebrate wins together. This role is an opportunity to shape how our story is told, how our brand shows up, and how we continue to make Eleven a great place to work and grow.

We’re looking for visionary problem-solvers who excel in dynamic environments, adapt quickly, and drive innovation. If you love thinking outside the box, collaborating with top-tier talent, and having fun while making an impact—let’s talk!

POSITION PURPOSE

We’re looking for a creative and execution-driven Marketing Innovation Manager to own our go-to-market, storytelling, event strategy, and content engine. This person will be Eleven’s Brand Ambassador through the creation of clear messaging, compelling campaigns, and seamless coordination across Sales, Package and Customer Success.

You’ll combine strategic thinking with hands-on delivery — from crafting positioning and sales enablement materials to managing events, budgets, and content calendars that build brand momentum. Your expertise in B2B software marketing will help us effectively communicate the value of our solutions to target audiences and differentiate us in a competitive and growing market.  The ideal candidate for this role is a self-starter who thrives in agile, fast-paced environments.

REPORTING RELATIONSHIPS

This role will report to the VP of Sales and has no direct reports; however may be responsible to oversee external consultants where applicable.

ESSENTIAL JOB FUNCTIONS

Messaging & Positioning

• Develop clear, compelling product messaging and value propositions tailored to key personas and verticals

• Create lightweight product briefs and maintain up-to-date case study snapshots for quick reuse across sales and socials

• Keep competitive insights and battlecards current with top differentiators and counterpoints

Content & Thought Leadership

• Own Eleven’s LinkedIn presence – including but not limited to company page updates, feature spotlights, customer wins and partner mentions

• Ghostwrite executive LinkedIn posts that amplify roadmap milestones, product news, and thought leadership

• Maintain a monthly content calendar covering LinkedIn posts, blog snippets, videos, and release recaps

• Publish “What’s new in Eleven OS” posts summarizing key feature updates with clear customer value.

Sales Enablement & Package Launches

• Build sales tools, presentations, battle cards, and training materials to support GTM readiness

• Develop and distribute launch materials in collaboration with Sales, Package and Customer Success, including internal briefings, customer announcements, and promotional assets.

• Produce feature FAQ sheets and update website copy and visuals as needed.

Events & Field Marketing

• Identify and book key industry events and trade shows in collaboration with key stakeholders.

• Manage the full event lifecycle — booth design, logistics, materials, deadlines, and post-event follow-ups

• Create event kits (one-pagers, booth loops, demo scripts, QR codes/UTMs) and share live updates (photos, videos, session takeaways) across channels and socials

• Run post-event campaigns — recap posts, thank-you emails, and lead follow-up/cleanup.

Budget & Performance

• Oversee the marketing budget, ensuring efficient resource allocation and maximizing ROI
• Monitor and analyze key marketing KPIs (engagement, leads, conversions) and provide actionable insights and monthly summaries

REQUIREMENTS

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

• Experience: 5+ years of experience in B2B SaaS marketing, ideally within hospitality tech or adjacent industries; Experience managing events, digital content, and cross-functional campaigns; Proven success developing go-to-market strategies and content that drives engagement and pipeline.

• Technical Proficiency: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics), HTML, CSS, and content management systems.

• Analytical Skills: Ability to interpret data and make data-driven decisions to optimize marketing efforts. Comfort using analytics tools and AI platforms to optimize performance and workflow.

• Communication Skills: Strong verbal and written communication skills for effective internal and external interactions.
• Project Management Abilities: Experience with managing complex projects, and collaborating across departments.

WORKING CONDITIONS

This role routinely uses standard office equipment such as computers, phones, and printers. This job operates remotely, in a home office environment. Travel requirements are minimal for this role.

Physical Demands

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift or move office products and supplies, up to 20 pounds. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable Accommodation Statement

Eleven Software is committed to providing reasonable accommodations to qualified individuals with disabilities and to ensuring equal opportunity in employment. If you require an accommodation to complete the application process or perform the essential functions of this role, please let us know.

Equal Opportunity Statement

We encourage candidates from all backgrounds, identities, and experiences to apply. Eleven Software does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic as outlined by applicable laws.