[Hiring] Email Marketing Officer at SquaredFinancial

We are seeking a highly motivated and creative Email Marketing Officer to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimising email marketing campaigns to enhance brand visibility, engage our audience, and drive conversions for the company’s offerings.

Responsibilities:

Email Campaign Management

• Develop and execute engaging email marketing campaigns for customer acquisition, retention and engagement.
• Design visually appealing, responsive email templates aligned with the company’s brand.
• Build and manage email marketing lists, ensuring segmentation to target specific client groups and regions effectively.
• Implement a clear email calendar, ensuring timely distribution of campaigns, promotions, newsletters, and transactional emails.
• Monitor and optimize email deliverability to improve inbox placement rates.

Content Creation & Strategy

•  Collaborate with the content team to develop compelling email copy, subject lines and CTAs.
• Ensure email content is personalised and tailored to the preferences and behaviours of specific client segments.
• Ensure consistency and adherence to brand guidelines across all email communications.
• Contribute to brainstorming sessions and new email campaign ideas to engage both new and existing clients.

A/B Testing & Performance Optimisation

•  Conduct A/B tests on subject lines, copy, design, and sending times to optimize email performance.
• Analyse and report on key metrics, such as open rates, click-through rates, conversions, and unsubscribe rates, using tools like Google Analytics, Mailchimp, or HubSpot.
• Provide actionable insights and recommendations to improve future email campaigns.

Audience Segmentation & Personalisation

•  Utilise customer data to segment the email list effectively and deliver personalized content.
• Work closely with the CRM team to integrate customer data to create targeted email campaigns based on behavioral triggers and preferences.

Compliance & Best Practices

•  Ensure all email marketing practices comply with GDPR and other relevant regulations.
• Stay updated with industry trends, best practices, and email marketing technologies to continuously improve email strategies.
• Manage opt-in and opt-out preferences to maintain a healthy subscriber base and reduce unsubscribes.

Collaboration

•  Work closely with the design and content teams to ensure emails are visually appealing, on brand, and informative.
• Collaborate with the relevant departments to align email messaging with the lates offers, promotions, and client feedback.

Reporting & Analysis

•  Track and analyse email campaign results to assess the effectiveness of ROI.
• Provide regular reports on email performance metrics and suggest improvements for future campaigns.
• Maintain a dashboard of key email marketing KPIs for team and leadership visibility.

Requirements:

•  Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (2+ years) in email marketing, preferably in a financial or fast-paced industry like forex or fintech.
• Strong proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign) and marketing automation tools.
• In-depth understanding of email deliverability, segmentation, A/B testing, and performance tracking.
• Excellent written and verbal communication skills, with the ability to craft compelling content and CTAs
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Creative mindset with an eye for detail and design, comfortable working with HTML and basic CSS.
• Knowledge of GDPR and email marketing compliance regulations.
• Ability to work independently and in a team environment, managing multiple campaigns simultaneously
• A passion for digital marketing trends and an eagerness to learn and adapt to new technologies.