[Hiring] Director of Marketing at Workleap

Job Description 

The Mission: To architect the “People Management Agent”

Workleap Platform is at a pivotal moment in its growth trajectory. With a solid foundation of $29 million in ARR, we’ve completed a phase of rapid expansion and M&A. Today, our focus is clear: unify, refine, and scale. We’re evolving from a suite of powerful tools to a cohesive People Management Agent, powered by an Employee Context Engine that helps managers lead with greater clarity and less friction. This isn’t a management role. It’s a builder’s opportunity.

We are looking for a leader who sees a $29M business as a solid foundation and wants to build the marketing engine capable of transforming a portfolio of high-performing products into a dominant platform. As Marketing Director, you will shape the category narrative and drive the overall demand generation engine that will propel us to $100M ARR.

The Mandate:  Strategy, Storytelling, and Revenue

Reporting directly to the Chief Revenue Officer (CRO) , you will act as the strategic marketing leader for the Platform business unit, ensuring strong alignment between our brand promise and our revenue objectives.

• Defining the category: Transforming the vision of the “People Management Agent” into a dominant market positioning and ensuring a strong resonance with modern leaders.
• Optimize the growth engine: Evaluate our current demand generation strategies and evolve them into a scalable machine augmented by AI.
• Leveraging the Context Engine: Capitalizing on our unique positioning around Employee Context to differentiate ourselves in a competitive HR-tech market.
• Adopt a revenue-oriented approach: Run the marketing function with a P&L mentality by prioritizing CAC, LTV and pipeline velocity rather than vanity metrics.
• Execute the global GTM strategy: Identify opportunities in new segments and geographic markets and build playbooks to replicate our success internationally.
• Structuring and developing the team: Developing a creative, high-performing and rigorously data-driven marketing team.

The Challenge: Building a Marketing System.

Going from $29M to $100M ARR requires a shift in mindset: moving from “doing marketing” to “building a marketing system.” Your main challenge will be to structure more mature and unified marketing operations, while preserving the agility that has driven our success. You will need to identify where our processes require more rigor, instill this discipline, and support the team in this professionalization.

Qualifications

• Scale-up veteran: 8+ years of experience in B2B SaaS marketing; ideally a trajectory in a growth phase between $10M and $50M ARR.
• AI-forward thinker: Advanced use of AI tools to automate workflows, optimize investments and personalize the customer journey; vision of technology as a performance multiplier.
• Strategic storyteller: Ability to transform a complex technical vision into a clear, essential, and human narrative; preference for clarity and candor over corporate jargon.
• Revenue-oriented: Mastery of sales and finance jargon; obsession with pipeline contribution and efficiency.
• Collaborative and direct: Valuing transparency and honest debate; comfortable in an environment where strengths and areas for improvement are openly discussed.

Why Workleap?