Sukrit Singh Arneja

- Engineered a multi-touch attribution model integrating Google Analytics, Salesforce, and ad data to optimize marketing spend, increasing ROI by 20%. Built predictive lead scoring model leveraging engagement metrics and historical conversion data, improving sales conversion rates by 18%. - Designed Looker dashboards to track marketing funnel performance and conducted lifetime value (LTV) analysis for paid media leads, reallocating budgets to high-performing channels, driving a 22% revenue uplift. - Implemented automated workflows using Google Apps Script and Python, for data extraction and campaign tracking eliminating manual reporting inefficiencies and reducing processing time by 50%. - Drove A/B testing initiatives across email campaigns, increasing email open rates by 20% and CTR by 12%. - Collaborated with data engineers to streamline Salesforce and Marketo data pipelines, resulting in enhanced campaign tracking and automated workflows. - Utilized Snowflake to extract, transform and analyze marketing campaign data, optimizing audience segmentation and targeting strategies. Developed SQL-based reporting pipelines to track campaign performance, engagement trends and conversion rates. - Designed and implemented automated campaign workflows in MessageGears, ensuring precise audience targeting, suppression logic, and triggered communications based on customer behaviors. - Built Looker and Tableau dashboards to provide marketing teams with real time, actionable data and insights for campaign performance, attribution, and engagement trends. - Coordinated with data engineers to optimize a Snowflake data warehouse, implementing efficient data models and integrating with AWS S3, resulting in a 40% improvement in query performance, 30% reduction in ETL processing time, and enabling real-time analytics for faster business insights. - Served as a strategic data partner for marketing, sales, and operations teams, aligning analytics initiatives with business goals and improved marketing-sales alignment.