Sergei Fominenkov

I’m data-savvy, commercially astute and apt at working with both business and technical stakeholders who has more than 15 years of experience in CRM Implementation in the CRM Manager role with proven cross-sale and up-sale results. I can apply all my skills and leverage acquisition and retention rates to the next level. Moreover, all CRM processes, customer journeys, and engagement metrics will be improved and automated.

Here are my key achievements:
CRM Strategy development
I developed CRM and Loyalty Strategies to meet business stakeholders’ expectations.

Retention results
I increased email OR\CR by 100% in BRLAB with CDP and loyalty system. I made a chatbot for sales nurturing with more than 90% conversion. Modern AI tools were added to our daily instruments.
I made CRM the second most valuable channel after paid media. Micro-segmentation and A\B testing in the CDP platform leveraged our performance to the next level. I Can manage 1+ mln customer databases and multi-channel marketing campaigns, including email, web/mobile push, and SMS.

Project budget and deadline estimation
Most of my projects (80%) followed the timeline and budget because all typical risks were mitigated early. In addition, I have solid IT skills, which help me to discuss solution architecture, choose project methodology, and make data-driven decisions.

I have Microsoft Certified Solution Expert (Dynamics 365 CE) certifications, and Salesforce, Bloomreach(Exponea), Hubspot, Bitrix24, and Mindbox experience.

Reach out to explore how I can add value to your team and help drive your organization’s success.