Marina Araujo Barbosa Silva
About Candidate
Paid Media Intern / Junior Media Buyer with experience across agency, in-house, and freelance environments, driving growth through Meta Ads and Google Ads execution (Search + Performance Max), optimization, and KPI-driven reporting. Hands-on digital marketing background includes social media planning and production (Reels, Stories, carousels), basic WordPress website updates (product pages, blog posts, copy), and stakeholder communication. Works with a structured cadence of diagnosis → hypothesis → testing → scaling, and quality checks before launches.
Education
Work & Experience
● Created, monitored, and optimized Meta Ads and Google Ads campaigns across
WhatsApp/messages, lead generation, and ecommerce conversions.
● Managed Google Ads initiatives across Search and Performance Max, optimizing for
efficiency and ROAS.
● Analyzed and acted on KPIs (CPL/CPA, ROAS, CTR, CPC, CPM, conversion rate) to guide
optimization decisions and budget allocation.
● Executed structured A/B tests across messaging angles, creatives, audiences, and
placements to improve performance and reduce waste.
● Delivered performance improvements including +30% leads with -10% CPL (January) and
+10% Google Ads ROAS (January).
● Prepared and presented weekly PPT reports to clients, translating data into insights, actions
taken, and a next-test plan.
● Managed Meta Ads and Google Ads campaigns end-to-end for small businesses and
ecommerce brands, focusing on demand generation, lead capture, and ecommerce
conversions.
● Built optimization roadmaps (diagnosis, testing plan, scaling rules) and delivered client-facing
PPT reporting with actionable insights and clear next steps.
● Handled ad disapprovals and creative compliance adjustments (e.g., replacing/cropping
assets) to restore delivery and maintain performance.
● Owned social media planning and production: editorial calendar, publishing routines, and
community management (DMs/comments).
● Produced and edited audiovisual marketing content (scripts + CapCut editing) and designed
organic assets (Canva) for Reels, Stories, carousels, and static posts.
● Coordinated an external development team and executed basic WordPress updates when
needed (copy updates, product pages, blog posts).
● Created and monitored advertising initiatives and supported performance tracking;
presented monthly PPT results to the company director/owner.
● Coordinated a contracted traffic manager’s execution in a team dynamics context
(prioritization, quality checks, and KPI-aligned feedback loop).
