Hisham Fakhreddin

Orchestrate and manage strategic media planning and campaign execution for major clients including ADNOC, ADFD, Deyaar, and Sharjah Book Authority, overseeing delivery across both regional and international markets. • Deploy high-performance campaigns utilizing a comprehensive mix of platforms including TV, OOH, Print, Radio, YouTube, Google Search, META, X (Twitter), LinkedIn, Performance Max, Google UAC, and Programmatic solutions. • Develop customized branded content campaigns with key media partners like Lovin Dubai to enhance audience engagement and brand storytelling. • Bridge communications with creative, content, and production teams to ensure all campaign components align with strategic media goals and messaging. • Establish and monitor key campaign KPIs using advanced tracking methodologies to optimize performance and ensure alignment with client objectives. • Responsible for managing multimillion-dirham media budgets, ensuring optimized spend, ROI tracking, and fiscal accountability. • Lead negotiations with media vendors to secure premium placements and added-value benefits, optimizing client exposure. • Mentor and train junior media team members, driving internal process innovation and professional development. • Enhanced multi-sector brand recognition across the UAE through unified offline/online campaign integration.

Executed full-funnel media campaigns for high-profile clients such as Careem, Etihad, Tanishq Jewelry, and Sacoor Brothers, focusing on both brand awareness and conversion. • Leveraged channels including TV, OOH, Print, Radio, YouTube, Google Search, META, X, LinkedIn, GDN, push notifications, and various programmatic and native platforms. • Created custom audience profiles to ensure precise targeting and enhanced user engagement across multiple platforms. • Delivered strategic media recommendations and insights to senior clients through presentations and executive briefings. • Conducted mid-flight campaign optimizations based on analytics and client feedback, driving continued improvement in campaign outcomes. • Served as key liaison between media buying and creative teams, aligning messaging and channel strategy. • Delivered post-campaign reports highlighting key outcomes, benchmarks, and strategic lessons for future campaigns. • Analyzed competitive landscapes to refine ongoing media strategy and uncover new opportunities. • Supported major launch campaigns that generated measurable lift in awareness and engagement across UAE and GCC.

Directed strategic media planning for a diverse portfolio of clients including It’sLuxury, GAIT, Al Tayer Motors, Kaya Clinics, Cigna Insurance, Carter’s, US Polo, Enchanteur, and Homes R Us. • Developed and executed integrated media campaigns across offline and digital channels including TV, OOH, Print, Radio, YouTube, Google, META, LinkedIn, GDN, push notifications, and WeChat. Designed customized strategies to reflect each brand’s voice, audience behavior, and market goals across the full customer journey. • Built comprehensive campaign timelines, flowcharts, and project documentation to ensure stakeholder alignment and project delivery. • Partnered closely with client teams to define success metrics and align campaign outcomes with strategic goals. • Generated real-time pacing and budget utilization reports to track media spend and prevent over- or under-delivery. • Coordinated with vendors to ensure seamless execution, timely delivery, and compliance with campaign specifications. • Reviewed and refined campaign tactics based on live performance data to ensure delivery against KPIs. • Strengthened client relationships through proactive reporting and transparent communication.

Led comprehensive campaign planning and execution for flagship client Etisalat while managing additional accounts such as Abu Dhabi Mall, NCMS UAE, Masdar, and Ali & Sons. • Launched integrated campaigns using an extensive mix of traditional and digital media including TV, OOH, Print, Radio, YouTube, Google, META, LinkedIn, Twitter, and WeChat. • Conducted in-depth audits of current media strategies to identify inefficiencies and enhance targeting precision. • Aligned objectives with client-side marketing and business units to integrate media into broader strategic goals. • Assumed responsibility for creating performance dashboards consolidating results across all channels with a focus on providing insights for optimization. • Contributed to the creation of regional media playbooks and best practices used for onboarding and training. • Accountable for managing high-volume campaign schedules, juggling multiple deadlines and priorities in a high-speed agency setting. • Successfully shifted client portfolios from siloed to integrated media strategy, streamlining campaign processes.

Took the lead in managing media campaign strategy and implementation for Procter & Gamble which involved executing across digital, in-mall, print, and television channels. • Spearheaded campaign setup and monitoring, adjusting media strategies based on real-time metrics and budget constraints. • Produced post-campaign analysis reports measuring impact, reach, audience engagement, and ROI. • Participated in vendor negotiations and ensured value-added deliverables aligned with campaign goals. • Collaborated with internal buying teams to streamline placement logistics and media delivery.

Designed and executed media plans for GlaxoSmithKline and Sony PlayStation, incorporating both traditional and digital media channels. • Allocated campaign budgets across TV, OOH, Print, Radio, Google Search, Facebook, Twitter, and YouTube while optimizing for cost-efficiency and reach. • Assisted senior strategists with market research, channel strategy, and audience segmentation. • Compiled pacing reports, campaign timelines, and budget summaries for stakeholder communication. • Maintained detailed documentation of media buys, adjustments, and reconciliations for internal and client audits.