[Hiring] Email Marketing Lead at Learntastic

About LearnTastic

Learntastic is an online platform offering regulatory-approved training and certification courses for both individuals and organizations. It provides a variety of courses, including healthcare and mental health, and focuses on creating “extraordinary learning experiences” through immersive, self-paced materials.

Role Overview

As the Email Marketing Lead at LearnTastic, you’ll own the end-to-end execution of our email and SMS marketing programs—from campaign strategy and audience segmentation to automation, deliverability, and performance optimization. You’ll be the go-to expert for crafting engaging lifecycle communications that drive user engagement, retention, and revenue growth.

This role combines strategy, creative collaboration, and data-driven optimization—perfect for someone who enjoys building scalable marketing programs with measurable impact.

Key Responsibilities

1. Email Marketing Strategy & Execution

• Plan, execute, and optimize LearnTastic’s email campaigns across the user journey (onboarding, engagement, upsell, renewal, reactivation).
• Maintain an ongoing email calendar aligned with marketing and product launches.
• Collaborate with design and content teams to create on-brand, conversion-oriented email copy and visuals.
• Segment audiences using behavioral, demographic, and engagement data.
• Set up and analyze A/B tests for subject lines, content, and send times.
• Track and report on key metrics—Open Rate, CTR, CTOR, Conversions, Unsubscribes—through automated dashboards.

2. Deliverability & Engagement Optimization

• Audit and maintain email deliverability standards (SPF, DKIM, DMARC, sender reputation).
• Monitor and improve inbox placement and open rates through continuous testing and domain health checks.
• Identify disengaged segments and execute reactivation or suppression strategies.
• Leverage personalization and dynamic content to increase engagement and relevance.

3. Automation & Lifecycle Journeys

• Build and maintain automated journeys for:
  • User onboarding
  • Abandoned cart/course reminders
  • Upsell and cross-sell flows
  • Renewals and certification nudges
  • Inactive user win-backs
• Collaborate with the tech and product teams to ensure data accuracy and CRM integration (HubSpot, Klaviyo, Mailchimp, or similar).
• Implement and monitor event-based triggers and lead scoring models.

4. SMS & WhatsApp Marketing

• Support the design and execution of SMS/WhatsApp drip campaigns to complement email programs.
• Ensure compliance with opt-in, frequency, and DND regulations.
• Track delivery, engagement, and conversion performance across channels.

5. Collaboration & Reporting

• Partner cross-functionally with paid media, CRM, and analytics teams to align campaigns and measure full-funnel impact (CAC, LTV, Retention).
• Present campaign insights and recommendations to marketing leadership.
• Contribute to process improvements and best practices in testing, frequency, and messaging strategy.

Qualifications

• 5–8 years of experience in Email Marketing, CRM, or Lifecycle Marketing (EdTech, SaaS, or Ecommerce preferred).
• Proficiency in major ESPs (HubSpot, Klaviyo, ActiveCampaign, Brevo, or equivalent).
• Strong grasp of deliverability optimization and authentication protocols (SPF, DKIM, DMARC).
• Proven ability to manage segmentation, automation, and personalization at scale.
• Analytical mindset with experience using GA4, Looker Studio, or similar reporting tools.
• Excellent writing and editing skills with an eye for persuasive, conversion-friendly content.
• Understanding of SMS marketing best practices and compliance standards.

What You’ll Bring

• A passion for data-driven storytelling and customer engagement.
• The ability to blend creativity with performance-focused execution.
• A test-and-learn mindset—constantly experimenting to improve results.