[Hiring] Head of Consumer Marketing at Valpak

Valpak and Clipp are household names, reaching nearly 60 million homes through envelopes, magazines, digital platforms, and mobile apps. For decades, we’ve helped local businesses grow and consumers save with offers found in the iconic Valpak blue envelope, Clipp magazine, Clipp.com, and our apps.

Now, we’re evolving. Our vision is to become a trusted, anticipated part of every month, every day— the go-to source that helps businesses grow, consumers save, and communities thrive.

We’re hiring a Head of Consumer Marketing to lead our consumer evolution. This leader will define our consumer brand strategy, drive engagement with the envelope and magazine, accelerate awareness and usage of Clipp.com and our app, creating an offline and online community.

What You’ll Do

• Lead consumer brand marketing to ensure Valpak Clipp publications is anticipated every month.
• Drive consumer engagement across print, digital, and app experiences.
• Grow adoption and repeat usage of Clipp.com, our social channels, text messaging, and our mobile apps.
• Grow our followings and organic views on platforms like Instagram and Tiktok
• Blend savings, lifestyle content, and local discovery into one unified brand story.
• Oversee performance marketing to deliver measurable traffic, engagement, and transactions.
• Build and mentor a high-performing team.

 What We’re Looking For

• 12+ years of consumer marketing leadership, including VP-level or equivalent experience.
• Proven success in consumer brand transformation and consumer growth.
• Strength in both consumer brand building and performance marketing.
• Experience driving engagement and experiences for consumers, ideally in consumer goods.
• Strong communication, leadership, and storytelling skills.

This is a rare opportunity to take two trusted household brands and lead them into their next chapter — transforming how consumers discover local value while strengthening communities nationwide.