Tobi Ajayi

I was responsible for researching industry topics, trends, and competitor portfolios to find content opportunities and improve our website. I also made sure to maximize our email marketing campaigns to boost brand promotion. My main focus was strategizing and implementing PPC campaigns to drive traffic. I developed articles, videos, and edited content for publication on our website. In addition, I managed the company's website, social media accounts, and digital advertising campaigns. I regularly communicated with internal and external parties to gather ideas and trends to turn into content needs. I made sure to incorporate SEO best practices by integrating keywords, in-line links, and formatting for optimal results.

I was tasked with coming up with and executing online promotion strategies. I also put together and submitted PR reports to the senior management team. My goal was to develop campaigns and media relations strategies to boost the company's brand reputation through digital channels. I created all the digital content for our promotional campaigns, making use of digital marketing channels. I took care of the company's website and social media platforms, and made sure to keep an eye on the social media traffic flow.